The tuning fork was powered by an electronic oscillator circuit, becoming the second electronic watch after the Hamilton Electric. In 1960, the brand introduced an exceptional Accutron watch that used a 360 Hz tuning fork instead of a balance wheel as the timekeeping element. In 1926, the announcement “At the tone, it’s 8 o’clock, Bulova Watch Time” was heard by millions of Americans.īulova continued its quest in an ever-changing and dynamic landscape the world offered by airing the world’s first legal television advertisement on July 1, 1941, before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies.Īlthough lasting 10 seconds and reaching only about a couple of thousand people (apparently, not many TVs were around at the time), Bulova had pushed the boundaries of innovational approaches to product marketing yet again.
#SPILLO WATCHES TV#
Radio & TV CommercialsĪnother success factor for Bulova was an innovational marketing approach.Īs the watches had already gained admiration for the reliability and appealing looks, it was about a time to take it to broad masses through the first-ever watch commercial on the radio. A lot of the progress can be accredited to the opening of a manufacturing plant in Biel, Switzerland that saw the mass production of watches, an unusual approach in the mid-1910s. The brand succeeded in its quest when quality, accurate, and visually stylish timepieces started to fill the market. He opened a small store in downtown New York City with a quest “to craft supreme quality timepieces for an ever-changing and dynamic landscape.” Bulova Company by Bohemian (Czech) immigrant Joseph Bulova.
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